Facebook and Skype to Integrate

Facebook, the world’s largest social media network with over 500 million users, is getting ready to integrate with Skype, one of the largest video and instant messaging software applications around. Skype, currently a desktop application, offers free chat, file transfers and video conferencing, while Facebook is already dominating Internet users’ time and bandwidth. The partnership would allow Skype users to see and communicate with their Facebook friends without leaving the application. Skype, which is very popular internationally, will have a better chance at competing with Google Video Chat and iChat. Facebook aims to reach new markets which are already familiar with the low-rate, long distance calls that Skype is offering.

The partnership could help position online video as commonplace, rather than a luxury. The U.S. is actually lagging behind the world in Internet speeds. As we catch up with the rest of the world, users will be able to stream and buffer video extremely fast. With faster speed, more and better videos will be produced. Whether it is pre-produced, live or interactive, video is quickly becoming the norm for avid web users.

The obstacle for Facebook and Skype will likely be the logistics. Facebook servers host video and photos, and users do not have to download anything. Skype does not use its own servers, and it runs on the power of the user’s computer. Their joint venture is certainly a step in the right direction, but the use of cloud servers is becoming more and more popular. If Skype makes its way onto Facebook’s servers, we should prepare for a video revolution.

As the web evolves, so should your business. If you are ready to get your name on the web with video, call the Fairfax Video Studio today at 877.477.STUDIO or fill out a contact form on our site.