What is the Future of Web Video and Television?

We don’t hear the term couch potato as much as we used to. Why is that? It’s because people are not watching videos on their couches anymore, they are watching them at their desks. Before we know it, these two mediums could be blended into one indistinguishable channel of interactive visual media. How did this happen, and where is it heading?

It used to be that the only video anyone saw was on a television. There were, and still are, a limited number of channels that broadcast their programming on a set schedule. The idea of watching video “On Demand” is a revolutionary one spurred by the huge interest in web video, where people can watch things whenever they want. While television evolved, web video has been growing even faster. For a monthly fee, and a steep one at that, you can have up to 1000 channels on your television. On your computer, you can watch an unlimited amount of video for…drum roll please…FREE!

Admittedly, they are very different. Television is made up of live broadcasts and scripted shows. You sit, you watch, you absorb the ads, and you pay the monthly bill. On the web, video is more interactive. Want to learn how to cook salmon? There are tons of videos showing you how it’s done. You can learn how to change a tire, watch the highlights from last night’s football game, or even make your own video to send to your friends. Web video is more targeted, more local and more effective. Netflix now streams television shows and movies to your computer or your TV. Apple TV lets you rent a show or movie to watch. Both are courtesy of your Internet connection and are much cheaper than the fee from the cable company. Better yet, you can watch where and when you want to.

Television and web video are playing on each other’s strengths as they continue their evolution into a greater and more dynamic form of video. At the Fairfax Video Studio, we are staying ahead of the curve. Call us at 877.477.STUDIO to learn more about using video to grow your business.