Has Web Video Growth Plateaued?

October was a HUGE month for web video according to comScore, who reported that 175 million Americans watched online video. That sounds like a lot of people that were engaging in video on the Internet, but it was only a .2% increase from the month of September. So, yes, web video is growing, but these statistics indicate that it has already become a behemoth of the Internet. It is now common, mainstream and expected by web users. Web 2.0 is the only online enterprise that is growing faster than video but social media sites and blogs are linking to video or hosting video more than ever. They are growing together and their relationship is mutually beneficial.

The next part of the report is expected but nonetheless impressive. Google, which includes the massive video library YouTube, accounted for 83% of the video watched in October. You can add up Yahoo!, Facebook and even Hulu and not come anywhere close to the amount of video watchers that Google owns. What is the key to their dominance? They work hard to make sure that viewers can easily find video by emphasizing video SEO just like they do with any other web content. The more relevant the video search results, the more relevant ads they can display. This leads to more clicks and more money. We often forget that Google owes us nothing and as a business, is in this game to make money. Their downright dominance of search and video indicates that they are doing a great job.

So what is next for web video? Has its growth plateaued? The answer is no! It will continue to grow, especially on mobile devices and home entertainment systems. As a business owner or law firm, you need to meet the expectations of your potential clients with video. Call the Fairfax Video Studio today at 877.477.STUDIO to get started!