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"As video becomes more important I want to stay ahead of the curve" - Jeff Dover
"They make it easier than I ever imagined it would be" - Andrew Schneider
"There was some initial reluctance but coming to the studio was very helpful" - Jim Deckard
"The online video tour was very helpful for me" - Mark Blane
"Video is what people want to see. Coming here was very helpful for us" - Stacy Burke
"Why bother with home made videos when you can have a true professional do it for you?"- John Cooper
"Web video is perfect because it speaks to people in a way that text alone can never match."
"Fairfax Video Studio fit my small firm!"
"Adding video to my website helped me better establish my online presence."
Read All TestimonialsWhat the Fairfax Video Studio most needs you to recognize is that with a little effort and the right guidance, you can effectively and ethically compete with your biggest competitors and give website viewers a reason to call you over anyone else. The best way to give website viewers a reason to call you over anyone else is to give him the information he wants, not by telling him you have the information he wants. For instance, tell them the process of how your business works. Customers love hearing about how things work, and they love hearing success stories. Client testimonials, if done according to your state’s ethics rules, are powerful video tools to get a viewer to call; it’s better to hear a third party’s opinion than to see a company brochure telling you how great their product is.
For instance, look what marketing guru Ben Glass says about web video:
“From digital billboards on the side of the road to the explosion of You Tube to the massive flow of ‘eyes’ from TV to web, video as a marketing media is all around. We’ve figured out how to put good quality video on your website and we know what to say that will turn your web visitors into potential clients. Visitors are expecting video; if you aren’t using it in your Internet marketing arsenal your website is ‘invisible’ when competing with those who have already figured this out.”
If you’ve been reading the other articles at the Fairfax Video Studio’s website, we can only assume that you’re interested in creating video to get your marketing message online. There are two ways to do this: by doing it all on your own or by hiring a company to do it for you; it’s a cost versus time-benefit analysis. Do you have the time, effort and energy to learn it all yourself? We will tell you that it’s a huge learning curve, but if you have plenty of free time and enjoy spending endless hours and hours learning how to create and upload video then, by all means, jump in and do it yourself.
However, if you do not have the inclination or desire to learn all the technical details about what goes into creating and uploading web video, you should hire someone to do it for you. Our advice is this: a lot goes into creating and uploading web video, so we suggest that you let an experienced video expert handle this for you.
We hope you’ve learned a lot about web video in these articles that we’ve posted. If you’re curious and want more information, check out the tips we’ve posted here for you to use when preparing for and creating your videos. Call the Fairfax Video Studio; we’re here to help you increase your presence on the web and to convert your online visitors into potential clients.