Make the Right Impression with Your Web Videos

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Video Info:

• Video Production
• Green Screen Studio
• Web Video Marketing
• Video Spokesmodels
• Editing & Encoding
• Photography

what clients say

"I can trace back the last four or five projects that I have sold and attribute it directly to the last video shoot we did with the Fairfax Video Studio" - Pat Rankin - Owner of Potomac River Construction Company

“Jim is a multi-talented Renaissance man, a true Swiss Army knife. He is professional, creative, artistic, technically competent, business savvy, and talented in many ways..." - Blake Newman, InQbation

"Jim has provided us with unbelievable videos of our events, as well as our venue..." - Oren Molovinsky, Owner of Mie N Yu in Georgetown.

"Jim's creativity is superb. He is always adding to the impact of the project with his ideas and than puts the end product together exceptionally fast at a great value..." - Nick Champeau, Easterns Automotive

"As video becomes more important I want to stay ahead of the curve" - Jeff Dover

"The most important feature on my website is going to be the video. I was willing to sit on a plane for 5 hours there and 5 hours back because I knew this studio would deliver what I needed." - Vaughan de Kirby, San Francisco

"They make it easier than I ever imagined it would be" - Andrew Schneider

"I have worked in video studios that were not nearly as good [as the Fairfax Video Studio]...the facilities are marvelous and the equipment is top notch" - Michael Cowen

"There was some initial reluctance but coming to the studio was very helpful" - Jim Deckard

"We have been able to increase our website conversion rate using the videos at the Fairfax Video Studio. There is no other place on the planet right now for the development and marketing of these type of videos" - Ben Glass

"The online video tour was very helpful for me" - Mark Blane

"Video is what people want to see. Coming here was very helpful for us" - Stacy Burke

"The staff at the Fairfax Video Studio is very helpful and knowledgeable when it comes to marketing" - Oda Solms, Fairfax Women Magazine

"In today's world it's not enough to have a website. You need a interactive web presence and video can do this for you." - Jim Brown

"We are going to use these videos in ways I hadn't even thought of before coming to the Fairfax Video Studio" - Dave Frees

"Why bother with home made videos when you can have a true professional do it for you?"- John Cooper

"They managed to calm me down and get me through my very first video shoot and I'm very pleased with the results." - Heidi Ricker, Vienna Law Group

"Today was a perfect day at the Fairfax Video Studio.  It could not have gone any better." Jeff Rasansky, Rasansky Law Firm

"I came to the Fairfax Video Studio looking for some real marketing help and to create brand awareness in a video format"- Kristen Wood, Sports Nutritionist

"I accepted a wrongful death case after a potential client called my office while watching my videos. I settled that case prior to trial for $450,000. That generated a fee for me of $123,000." -Gerry Oginski

"Online video is one of the cheapest, most effective ways to introduce yourself to thousands of new clients at once." -Ben Glass, Personal Injury Attorney and Marketing Coach

"Web video is perfect because it speaks to people in a way that text alone can never match."

"Fairfax Video Studio fit my small firm!"

"I needed a little something extra to help my website stand out from my competitor. Web video is the perfect way to relay my message personally. People can see my personality coming through and know in advance who they are going to deal with," Elden Sodowksy.

"Adding video to my website helped me better establish my online presence."

After just 2 hours in the studio, Corey was able to answer all the frequently asked questions his customers have come to him with in the past decade and offer some advice that can help with some of the decisions that need to be made when going through a workers comp claim.

"I was not expecting to be very comfortable coming to the video studio today. I was expecting to have canned speeches already prepared and look very stiff [on camera]. However, coming to the video studio and working with Jim was actually a very relaxing and pleasant experience," Dr. Peter Wishnie.

Since launching the videos on both YouTube and his website, Bob Battle has experienced a noticeable increase in prospects! Bob has reported back to us with news that several clients have hired him specifically because they said his videos were informative and built a level of trust and expertise.

"I have nothing but the highest respect for Jim, his video team, and the product his company delivers.  It is rare these days to have partners and vendors on which I can rely and count on to get the job done as they did."  - Jeff Rasansky

Follow the Fairfax Video Studio’s tips to ensure that you make the right impression with your web videos:

1. Body language is very important. It sends a message, and since your video shows who you are, you want to make the best impression possible. We recommend using a stool for your video. It will force you to sit upright and you won’t get the back and forth motion many people see when someone sits in an office chair.

2. Introduce yourself. If your intention is to have viewers get to know you and form a bond with you while watching your videos, they won’t bother to connect with you if you don’t first (metaphorically) offer your hand and say hello. Welcome your viewer and thank them for a moment of their time.

3. Timing is everything. When creating and editing your own videos and you realize you went on a verbal rampage with no clear line of thought, it’s best to edit the garbage out. Rambling can cause you to lose your viewers’ attention.

4. Check your video before and after it goes live. Just as a good video can help you, a bad video can destroy your credibility. So, when an editor tells you to proofread, or a video editor tells you to watch your video in its entirety before compressing it for upload, listen to them.

5. Google is king. Search Engine Optimization is the key to getting your video indexed by Google and other search engines. After making all final adjustments to the video, you’re ready to upload it to YouTube and enter your information into the section that says ‘Description.’ Make sure this description section is filled out properly.

6. Use a lapel microphone. They’re also known as lavalier microphones. You can choose from two types: wired and wireless. The wireless lapel microphones attaches to your shirt. A wireless lapel microphone picks up your voice clearly and is well worth the investment.

7. Use tried and true lighting methods. You don’t need fancy lights, you need ‘key’ lighting which is the main light positioned at a 45 degree angle in front of you. You then need a softer light on the opposite side, also about 45 degrees from your front. This light offsets the shadows created by the ‘key’ light. You don’t have to spend thousands of dollars, but you can get a reasonably well-outfitted set of fluorescent lights, stands and poles from under $1,000.

8. Don’t forget about the accompanying sidebar. Google won’t. Beyond the video, the accompanying text in the sidebar must have your business’ location, address, phone number, and website.

9. Don’t promote your producer. There is no reason to share the spotlight with the production company you use to create your video; it distracts the viewer from looking for your contact information during your introduction.

10. Give concrete examples of issues that clients have had in the past and how you have helped them. This is what potential clients are looking for-information about how you can help them.

Call the Fairfax Video Studio. We can help you convert your web visitors into potential clients.