Web video has been referred to as a “potentially enormous business opportunity,” by USA Today. This relatively new marketing venue is revolutionizing the way that companies market their services. Online video marketing increases the exposure of businesses, captures the attention of prospects, converts more prospects to clients and on top of everything else, is cost effective.
It has been estimated that 62 percent of Americans are viewing videos online. The number of viewers goes up exponentially among the age group 18 to 29, as 89 percent watch online video overall and 36 percent watch it on a daily basis. This massive group of viewers are potential customers. If you are a business owner or entrepreneur, you can’t afford not to take advantage of this huge marketing potential.
People like online web video. As a savvy entrepreneur or business owner, you can create educational video that establishes you as an expert and celebrity within your field of expertise. Internet searchers will take the time to watch you explain a solution to their problem or talk about how you were able to help another client/customer with a similar situation. This type of video helps build trust and adds depth to your story. Plus, it is a great conversion tool.
Most business owners are constantly looking for ways to get more customers and consequently, increase their bottom line. Yellow Pages ads, televisions commercials, radio spots and print media ads are costly and the return on investment is not as great as it once was. The good news is that web video has come on the scene and has not only proved to be a successful way to market services and products, but is also incredibly cost effective. It doesn’t matter if 1,000 people watch your video online or 10,000 people - the cost is the same.
Major search engines, such as Google, love online video. In fact, Google frequently places online videos on page one of search results. By incorporating web video into your Internet marketing campaign, you will be able to draw more visitors to your site and convert them to customers.
Online video is considered the next big thing. If you don’t jump on this powerful marketing opportunity, your competitors will. For more information about creating dynamic web video, call us today at 703.928.8257.