Professional Audio Will Take Your Video to the Next Level

Producers have a seemingly constant stream of newer and better sound equipment. Rather than search for ways around their technological limitations, 21st century producers have to sift through the myriad of options to find what works best for them. And, it’s worth it. Professional sound can be the difference between a mediocre video and a highly successful one.

Why is investing in professional microphones important if it is the visuals you are after? A high-quality video leaves neither the audio nor the video behind. The music and dialogue associated with a production will not only tie everything together, but they will also compliment the HD video.

Jim Folliard, Fairfax Video Studio cinematography expert, says: “Capturing clear, professional audio is easy if you can afford $500 to $1,000 in wireless UHF mics. Otherwise you will have to use your on-camera mic which will not sound good. The result will be a video clip that will turn off your viewer and scream ‘unprofessional’”. Here are a few accessories that enhance the sound quality in any video:

• Lapel Microphone - This is a small microphone that attaches to a spokespersons clothing. It transmits sounds wirelessly back to your camera and is ideal for shooting wide-angle shots.

• Boom Microphone - This is a microphone on a pole or arm. An operator positions it to enhance conversation without the background noise.

• Soundproofed Studio - Proper insulation can keep unwanted noise out while enhancing the clarity of the sound you do want.

Shooting video with professional sound isn’t necessarily cheap, but it is worth it. During the editing phase, adding in music, transitions and ambient noise will greatly improve the overall look and feel of any video. Despite everything you can do in post-production, it is absolutely vital to get audio right in the filming. Footage with a lot of unwanted ambient noise will distract the viewer and is often unusable. Editing software is powerful, but it can’t compensate for poor footage.

For many years, professional video producers have meticulously planned their shoots ahead of time so they can save time later. Proper equipment and preparation will take your video to a whole new level. Fairfax Video Studio not only has the equipment, but the experience and skill to get your video right the first time. Contact us today at 877.477.STUDIO for more information.