Protect Your Online Reputation and Give a Great First Impression with Web Video

Remember that crazy client who made outrageous demands of you? Or are you having a hard time forgetting about the nasty client who insulted you and your office staff? Even though you performed well for these clients and did everything you could to help them, they were unreasonable and ultimately failed to retain your services. These people, despite being unrealistic or simply rude, do have a voice on the internet – and they plan to use it against you.

This is one of the reasons why we provide web video for professionals. Severed business relations are unavoidable, and sometimes people leave nasty reviews on websites or Google. Your potential clients may stumble upon these reviews or comments and, when they visit your website, they will be looking for a reassurance that these few negative reviews are not indicative of the kind of service they can expect.

The best way to combat such unfortunate circumstances is to provide an accurate picture of who you are and what you do with web video. A video is a personal and telling medium that can dispel any negative notions quickly. Did a rude client report that you were unfriendly or unhelpful? Show the world, through your tone and mannerisms, how you couldn’t be more friendly and willing to listen to your clients’ concerns. Video allows you to dispel bad notions and replace them with positive ones in many ways:

• Give Your Side of the Story - A bad review could be devastating to your business. If the review makes statements about the character of your staff or yourself, produce a video that depicts you and your staff in a much more positive light.
  

• Take the High Road by Offering Quality Content - A misinformed or unrealistic former client may claim that you are unqualified or incompetent. Telling the world that you are qualified or competent is of limited value - it’s much more effective to show it. Web video works best when you are offering something useful to the viewer, which is typically expert knowledge. Show your potential clients that you are competent by discussing a topic that you have deep knowledge in.
  

• Give a Great First Impression - Even if your reputation is entirely untarnished on the Web, it pays to give a great first impression. It goes without saying that a video transcends text when it comes to communicating how you look, sound, and act. Potential clients will be relieved to already have a glimpse of how you are - before they even make an appointment.
  

While this article focuses on reputation and first impressions, the major point is that video is an excellent way to communicate with potential clients. You can show all your best qualities for the world to see with web video. To learn more about effective web video marketing, contact the DC video production experts at the Fairfax Video Studio at 1.877.477.STUDIO.