The Best Video Production Means Choosing the Right Format

Many of us have become accustomed to high definition (HD) images. We purchase HD televisions and pay for cable that offers high definition stations. Now, numerous cameras have the capability to shoot HD video. While this is a great feature, it can be confusing knowing what format to use, 720p or 1080p. As you decide which format is going to be most appropriate, you need to think about the purpose of your video and how it will be used.

These numbers, 720p and 1080p, refer to the amount of lines that create the visual that appears on the screen. For the most part, the more lines that are used, the more detail will be shown in the image. However, if the video is going to be shown on a screen that is smaller than 32 inches, there is hardly a noticeable difference between the two formats. That means if your intentions are to use your video online, 720p might be your best option, as 1080p will take up a lot more room. In fact, you can record nearly twice as much when using the 720p format.

Video production doesn’t end when you are done shooting the video. You will have to spend some time encoding for delivery on the Internet or television. Video editing software is able to handle the encoding for you.

If you are uploading your video on the Internet, you need to keep in mind that using the largest format available may not be a good idea. People get impatient when it takes a video too long to download and they may move on without ever watching your amazing video.

Fairfax Video Studio is a full service video production company in Virginia. We offer videography, Web video creation and encoding to individuals and businesses throughout the country. Our green screen studio allows us to produce high-quality video for our clients.

For more information, contact us today at 877.477.STUDIO.