In order for people actually to watch your video with interest, you need to have informative content. Read these tips from the professionals at the Fairfax Video Studio; they are based on actual real-world results.
For the first series of video, you will write down the five most frequently asked questions that potential clients ask you when they come into your office. Write them down, but don't write down the answers; you give the answers off the top of your head every time a prospective client walks in your door. The questions will form the basis for five different short educational video clips.
You will not create a script. You will create an outline of the topics you will cover in each video. Scripts are too formal for online video; you want to show your viewers a more conversational and informative side to you. You are essentially having a one-on-one conversation with someone sitting at your kitchen table. If you can connect with your viewers, then you have achieved your goal of letting your viewers know that you are the real deal, and they will also get to know you.
Do not talk about yourself. In your web videos, you will tell viewers how your product or service helped solve someone's problem or how it fulfilled a need. Viewers don't care about you; they are searching for an answer to their questions.
Go onto YouTube and search your type of business. Watch every video that appears for the next half hour. We want you to watch video clips so that you can learn what your competitors are doing and how they're doing it. Put yourself in the position of a potential client; after watching the videos, did you want to call your competitor? If not, then he's doing something wrong and you can learn from it.
Do not create the video to sell yourself to a potential client. If you come across as a salesman, you'll lose your viewers. The purpose of your video is to teach and educate. By teaching, you show that you are an expert.
Create testimonials in which a client explains a little about her problem and how you were able to help solve it. You could even go into more detail. Have them explain why your client chose you instead of another business and how you helped them. Afterwards, you get on the video and describe the issue and how you were able to help solve it.
Get your assistant to do a video too. Transparency on the Internet is important; show a viewer how your assistant helps get your work done. Have her explain why she likes working with you and how she interacts with your clients. Viewers love to see real people working and how those people help others.
Short, personal video clips are the newest and best things to improve your websites and convert website visitors to prospective clients who email or pick up the phone to talk to you. If you want to improve your presence online and distinguish yourself from your competitors, call the Fairfax Video Studio today.
Reach the right kind of client for your firm using web video
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