Attention YouTube Marketing Professionals and Small Business Owners | The YouTube Creator Playbook Has Arrived



This video offers Tips & Insights From The YouTube Creator Playbook. If you are marketing your small business on YouTube you need to read the YouTube creators playbook. At the Fairfax Video Studio we have broken down the manual and examined every SEO tactic that the YouTube team suggests in the document.

In this video we take a look at the top four things you can do to grow your web video presence.

  • The first thing we talk about in the video is what YouTube calls cross promotion and collaboration. This means that YouTube encourages its users to interact with each others channels by subscribing to others channels and getting other business owners to subscribe to your channel.
  • The second thing we highlight in this video is metadata. Metadata refers to video tags, video titles, and the meta description. YouTube offers certain parameters when it comes to optimizing videos. Click here and we will send you a copy of our YouTube users guide written by Jimmy Daly and Tom Foster of Foster Web Marketing. This users guide will give you all the information you need to write a proper optimization.
  • The third SEO tactic that YouTube suggests is to Investigate peaks and valleys. This means that the YouTube algorithm recognizes and appreciates improvement. YouTube offers analytics tools like YouTube insights that can provide the user with useful information about the level of engagement that their videos are receiving. Users that study this information and adjust their videos accordingly will be rewarded for their efforts.
  • The last optimization tactic that YouTube suggests is called thumbnail optimization. YouTube allows users to upload a custom thumbnail image to their videos. This is key when it comes to video conversion and it can help with the SEO ranking of your video as well.
This video is designed to provide a snapshot analysis of the YouTube Creator Playbook. Lawyers, Doctors, and other professionals can use the information found in our instructional videos to reach a growing web based audience.

Here is a link to a free download of the YouTube creator playbook:

http://www.youtube.com/creators/en-GB/playbook.html

Here are some helpful links to other related information and videos:

http://www.youtube.com/watch?v=EeK2N7F3hYI&feature=channel_video_title

http://www.youtube.com/watch?v=HuMGDQ-QJ04&feature=related

http://www.reelseo.com/youtube-creator-playbook-2/