Video On The Your Homepage Will Keep Future Clients On Your Site Longer
There are many ways to use web video to grow your small business in 2011:- You can embed video on your website to engage your web visitors and convert those visitors into clients.
- You can opitimize your videos and place them on a video sharing site such as YouTube so that people looking for information about your product or service can access that information on your YouTube page.
- You can syndicate your videos on video sharing sites such as Hulu and Vimeo just like syndicating commercials on television.
- You can place your videos on a DVD, flash drive, or other easily portable delivery method.
- You can embed your videos on your social networking sites such as Facebook, Twitter, and Myspace.
Some small business owners use all these delivery methods to keep their phones ringing off the hook. Let's take a look at each of these video marketing platforms one at a time to see why web video has become the 3rd most powerful delivery medium in the world.
The first way to use web video is to embed your videos on your website. This is a great way to keep people interested in your products or services featured on your site. You can immediately engage with your web visitors and greatly increase your sites conversion rate. In 2010 web users spent an average of 6 minutes on sites with video as opposed to only 57 seconds on websites without video. Take a look at some of the examples of websites that use this interactive marketing tool.
Ben Glass is a personal injury attorney in Fairfax, Virginia. He is the founder and leader of the Great Legal Marketing; a consulting group for lawyers all over the country. Since Ben started using video on the front page of his websites he has seen a increase in his conversion rate.
Click here to see how companies use their YouTube page to generate more business.