The Impact Web Video Has On Conversion Rates

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what clients say

"I can trace back the last four or five projects that I have sold and attribute it directly to the last video shoot we did with the Fairfax Video Studio" - Pat Rankin - Owner of Potomac River Construction Company

“Jim is a multi-talented Renaissance man, a true Swiss Army knife. He is professional, creative, artistic, technically competent, business savvy, and talented in many ways..." - Blake Newman, InQbation

"Jim has provided us with unbelievable videos of our events, as well as our venue..." - Oren Molovinsky, Owner of Mie N Yu in Georgetown.

"Jim's creativity is superb. He is always adding to the impact of the project with his ideas and than puts the end product together exceptionally fast at a great value..." - Nick Champeau, Easterns Automotive

"As video becomes more important I want to stay ahead of the curve" - Jeff Dover

"The most important feature on my website is going to be the video. I was willing to sit on a plane for 5 hours there and 5 hours back because I knew this studio would deliver what I needed." - Vaughan de Kirby, San Francisco

"They make it easier than I ever imagined it would be" - Andrew Schneider

"I have worked in video studios that were not nearly as good [as the Fairfax Video Studio]...the facilities are marvelous and the equipment is top notch" - Michael Cowen

"There was some initial reluctance but coming to the studio was very helpful" - Jim Deckard

"We have been able to increase our website conversion rate using the videos at the Fairfax Video Studio. There is no other place on the planet right now for the development and marketing of these type of videos" - Ben Glass

"The online video tour was very helpful for me" - Mark Blane

"Video is what people want to see. Coming here was very helpful for us" - Stacy Burke

"The staff at the Fairfax Video Studio is very helpful and knowledgeable when it comes to marketing" - Oda Solms, Fairfax Women Magazine

"In today's world it's not enough to have a website. You need a interactive web presence and video can do this for you." - Jim Brown

"We are going to use these videos in ways I hadn't even thought of before coming to the Fairfax Video Studio" - Dave Frees

"Why bother with home made videos when you can have a true professional do it for you?"- John Cooper

"They managed to calm me down and get me through my very first video shoot and I'm very pleased with the results." - Heidi Ricker, Vienna Law Group

"Today was a perfect day at the Fairfax Video Studio.  It could not have gone any better." Jeff Rasansky, Rasansky Law Firm

"I came to the Fairfax Video Studio looking for some real marketing help and to create brand awareness in a video format"- Kristen Wood, Sports Nutritionist

"I accepted a wrongful death case after a potential client called my office while watching my videos. I settled that case prior to trial for $450,000. That generated a fee for me of $123,000." -Gerry Oginski

"Online video is one of the cheapest, most effective ways to introduce yourself to thousands of new clients at once." -Ben Glass, Personal Injury Attorney and Marketing Coach

"Web video is perfect because it speaks to people in a way that text alone can never match."

"Fairfax Video Studio fit my small firm!"

"I needed a little something extra to help my website stand out from my competitor. Web video is the perfect way to relay my message personally. People can see my personality coming through and know in advance who they are going to deal with," Elden Sodowksy.

"Adding video to my website helped me better establish my online presence."

After just 2 hours in the studio, Corey was able to answer all the frequently asked questions his customers have come to him with in the past decade and offer some advice that can help with some of the decisions that need to be made when going through a workers comp claim.

"I was not expecting to be very comfortable coming to the video studio today. I was expecting to have canned speeches already prepared and look very stiff [on camera]. However, coming to the video studio and working with Jim was actually a very relaxing and pleasant experience," Dr. Peter Wishnie.

Since launching the videos on both YouTube and his website, Bob Battle has experienced a noticeable increase in prospects! Bob has reported back to us with news that several clients have hired him specifically because they said his videos were informative and built a level of trust and expertise.

"I have nothing but the highest respect for Jim, his video team, and the product his company delivers.  It is rare these days to have partners and vendors on which I can rely and count on to get the job done as they did."  - Jeff Rasansky

Read All Testimonials

Customer conversion rates have always been vitally important to the success of a business. This is no different today, except that it is easier now than ever to measure your statistics online. The ease and availability of this data allow businesses to identify areas in which they are weak and improve upon them. Businesses can also measure the success of advertising and marketing campaigns.

Let’s discuss a few terms that are important to the world of Web marketing before we assess their significance to your company.

SEO (Search Engine Optimization) - The “findability” of your website to Internet search engines.

CTR (click-through rate) - The number of users who click your link divided by the number of users who saw your link, expressed as a percentage.

Conversion Rate - The number of users who become customers once they have visited your site, also expressed as a percentage.

Okay, now what exactly does Web video have to do with these terms? Your customers begin their search for your service on Google or Yahoo. These search engines look for certain things in websites that show up in their results. They look for current and relevant content, multiple pages within a site and media, like Web video.

The conversion rate measures how many people click on your site via an organic search result or a sponsored ad. Remember, the better your site and content, the higher it will be in the results. The last term is the kicker. The conversion rate measures how many people are actually becoming customers of your business. You want both a higher click-through rate (more people coming to your site) and a higher conversion rate (more people converting to customers). Web video helps you accomplish both of these goals!

Videos on your site will help boost your ranking in search results and they are proven to convert more potential customers into buyers. By producing your online videos, the Fairfax Video Studio can help create more business for you and your investment can measured using the metrics we discussed above.
Ready to take your business to the next level? Contact the Fairfax Video Studio, by calling 877.477.STUDIO or filling out our online form.