Video on the web has become huge. YouTube, a video sharing website, has about 125 million active users. According to ComScore, in just one month, people collectively spent 959 million minutes a day watching online clips and shows. Nearly 42 percent of people ages 18 to 34 are watching web videos at least once a week.
Newspaper companies, magazine publishers, production companies and TV network owners are among the many that are taking advantage of video on the web. An article posted on USAToday.com, titled, “Marketing Gold Could be Found in Web Video,” the following occurred in the beginning of 2008:
Disney created its first web-only production house
ESPN stated that it would dramatically step up its Internet-only programming
NBC developed its first network for online video
CBS launched a website with daily clips
Entrepreneurs are Turning to Online Video Marketing Large corporations and production houses aren’t the only ones that have recognized the significance of online web video. Savvy entrepreneurs are also jumping on the marketing opportunity provided by online video. Web video allows business owners to reach potentially thousands of people in their local markets without having to spend a fortune. Many of these businesses have witnessed a significant increase in customers, and consequently, profits.
Online video is an effective marketing and conversion tool in that allows prospects to get to know you, which builds trust and confidence. When you create video that is educational, you also set yourself up as an expert and celebrity in your industry.
Despite the tremendous growth of web video, there is still time to get in on the ground floor. By adding video to your website, you will be able to gain an advantage over your competitors and watch your business take off.
For more information on how you can incorporate online video into your website to convert more prospects to clients, contact Fairfax Video Studio today at 877-477-STUDIO or contact us online. We are a full service video production company that knows how to create powerful web video that brings results.