Alarming Web Video Stats Will Make You Rethink Everything about Your Marketing Campaign

The statistics are confirming what we have been saying all along - web video is a major force on the Internet. Web video generated $3 billion in revenue in 2011, which is triple the revenue from the year before. In marketing and advertising, this is equivalent to the California Gold Rush. Everyone is rushing to offer web video to consumers, because the statistics show it is a marketing necessity at this point, not an extra option.

DC video production companies like Fairfax Video Studio exist because of this growing need for web video. The company Cisco predicts that, by 2014, 90% of all Internet traffic will be web video. These statistics have even startled us, and we have been predicting sharp increases in web video consumption as the years have gone on.

So why has web video become popular so fast? Here are several (among many) reasons:

• Increased Internet Speed: The demand for web video has always been there, but the networks and hardware of the past have lacked the ability to stream video conveniently. With home computers using high streaming cable for internet and mobile devices utilizing mobile broadband at 3G and 4G speeds, the networks can now deliver video conveniently.

• Smartphone & Tablet Revolution: Smartphones and tablets have created a massive market for mobile web video. The high resolution screens on these mobile devices have pushed video streaming services and advertisers to format their videos for smartphones. It is likely that most web video will be consumed on mobile devices for the foreseeable future, so it is best to make sure your marketing videos can be displayed on mobile devices.

• Convenience: It's really no surprise that human beings surfing the web have short attention spans. Those in marketing and advertising know that you only have several seconds to capture a potential customer before they loose interest. Consumers using smartphones are unlikely to squint at their screen to read tiny text when they have the option to watch a video instead. If your competitors offer video, but you don't, then you are at a serious disadvantage.

There are many more reasons why web video is taking off in popularity, but the bottom line is this: Web video is becoming the Internet. As such, it is important to align yourself with a DC web video company that knows not only how to create professional quality video, but also how to market video on the dynamic stage that is the Internet.

We don't just create web video for attorneys and other professionals; we also cater to anyone looking to add video to their web marketing campaign. To get started, give the Fairfax Video Studio a call at 1.877.477.STUDIO.