Five Reasons Why Web Video is the Best First Impression for Your Patients

As a physician, you are probably well aware of a patient's hesitation in visiting the doctor's office. Academic accolades, research publications, and solid peer reviews are great ways to enhance your marketability as a doctor, but sometimes a potential patient is looking for something more. This is why many medical practices are turning to creating web videos for doctors, so they can personally introduce themselves to potential patients in a comfortable, accessible fashion.

Seeing the doctor is a very personal and private experience for many. Patients need to trust their doctor. A patient who is comfortable around you is a patient that is more likely to be a repeat customer and referral source. First impressions are critical in establishing trust and retaining a reliable base of patients. With the rapid expansion of web video, you can make this positive first impression before the patient even steps into your exam room.

Here are 5 reasons why web video is the best first impression for your patients:

  1. No pressure - A patient can view your introduction video and get a sense of who you are without traveling to your office. Without such an introduction, patients risk making time for and spending money on an appointment that does not ultimately work out for them. This means that, without video, they are unlikely to take the plunge and make an appointment if they are on the fence.

  1. Look and Sound Your Best - Using a video studio that contains the latest in audio and video technology and that staffs experienced videographers will ensure that you look and sound your best. This is imperative for effective marketing, as your potential patients will “meet” you under the best possible conditions. At the Fairfax Video Studio, we can also come to you if visiting our video studio is inconvenient.

  1. Tell Your Story in Your Own Words - A paper resume can say a lot, but it can't say it all. Explaining yourself, your practice, and your philosophy on practicing medicine will put your viewers at ease and gain trust.

  1. Provide Useful Information - We often urge our clients to offer something to their viewers. When you shoot web videos for your marketing campaign, it gives you an opportunity to showcase your knowledge. Showing is always better than telling, and web video is the ideal avenue for impressing potential patients. Doctor videos are well suited for this benefit, as a physician's knowledge is highly specific.

  1. Reach a Broader, Mobile Audience - Modern smartphones make it possible to read text on the go, but it isn't exactly the ideal method of obtaining information conveniently. Smartphone users enjoy the ability to stream video directly to their phones so they can watch and listen to you instead of squinting at a tiny screen.

The benefits of incorporating web video in your marketing campaign are numerous. If for no other reason, though, consider the “first impression” aspect of marketing. The attention span of many web users is incredibly short when searching for something like a new doctor or an attorney. You need to stand out, and web video is a great way to make that first impression count.

To discuss additional benefits to web video marketing or get started with your marketing campaign, give the Fairfax Video Studio a call at 1.877.477.STUDIO.