Becoming Featured on the YouTube Homepage

YouTube has evolved from a do-it-yourself home video sharing site to a powerful online video marketing platform. YouTube typically proves to be more cost effective than airtime on television advertising, and it reaches a larger demographic. Today's successful marketing strategists understand how taking the right steps with video on YouTube can capitalize upon the amazing exposure that YouTube provides. YouTube can help build your brand, perhaps evening turning your small business into a global catchphrase.

Businesses feature their videos on YouTube because:

  • People love YouTube. With tens of millions of active users, YouTube generates more than two billion video views per day- a figure that doubles the prime-time viewing of all three major U.S. television networks combined. The average YouTube viewer spends almost 20 minutes watching video on the site each day. Quite simply, featuring your online video with YouTube provides opportunity for a staggering amount of traffic.
  • Uploading video to a featured YouTube channel is quick, easy, cost effective, and can be accomplished from almost anywhere.
  • After Google's acquisition of YouTube in 2008, it has been a de facto guarantee that video on the site will climb higher in the popular search engine's rankings.
  • YouTube Insight analyzes and tracks your viewers, allowing you to see viewer demographics. Demographics statistics include age, gender and geographic location. Statistics also identify the keywords used to discover your video.
  • The opportunity for your Web video to go viral is a major benefit to marketing with YouTube. A video gone viral will garner your product instant Web fame and provide your brand with recognition worldwide.

Fairfax Video Studio is a full-service Washington, DC area video production studio with experience in producing successful Web video marketing on YouTube. Call Fairfax Video Studio at 877-477-STUDIO to learn more about how smart marketing with online video can make the most out of your advertising budget.