YouTube Spells It Out: Use Social Media to Get Referrals and Build an Audience
This year, we have been following YouTube as it releases chapters to its YouTube Creator Playbook. The YouTube Creator Playbook is a guide for those who wish to produce successful videos on YouTube. Considering that YouTube is the world’s second largest search engine (second only to Google, YouTube’s owner), it makes sense that there would be enough interest in creating quality YouTube content for YouTube to create a special guide for its users.YouTube is an insanely powerful marketing tool - those who can incorporate YouTube successfully into their marketing campaign are at a huge advantage. From video marketing for attorneys to amateur musicians to advertising for large corporations, YouTube is a tool everyone can benefit from. The YouTube Creator Playbook focuses on many topics, but the most recent (and arguably the most important topic) is social media involvement.
The Playbook states, “Social Media is a great way to turn your fans into a social army that will help you broadcast your content out to their friends.” One of the primary reasons for producing web video for professionals is that you can broadcast these videos through social media to reach an enormous audience. Present or past clients can comment on or share your videos as well, which may lead to a constant stream of referrals.
The Playbook advocates the use of many social media services, but it focuses on Facebook, Twitter, and Google+. Let’s not forget that YouTube is quite social to begin with. By hosting your videos on YouTube (along with your own website), you are already utilizing social media.
The Playbook states that Facebook is extremely important to promoting your videos on the web. Facebook’s primary role is to help you build an audience for your videos and also to give you an avenue to comment to your viewers. If you already have a Facebook fan base, you can direct them toward your YouTube channel.
Twitter has recently modified its website to allow users to post videos directly onto a Twitter page (instead of linking to another website). This change is huge for those using web video as a marketing tool. Along with Facebook, Twitter use is mandatory for a successful social media campaign.
Google+
Google+ is the newcomer to the social media scene, but it is not to be underestimated. Google+ has some interesting video features, including the Google Hangouts service. The Playbook urges YouTube users to use Google+, as it allows them to engage their YouTube audience in different ways.
At the Fairfax Video Studio, we specialize in social media marketing for your web videos. Creating professional quality web video is only half the battle; you need to be able to utilize social media to maximize your video’s effectiveness. The Fairfax Video Studio has experts who can help you both produce incredible video and tactfully market your video online through social media.
To get started, give us a call at 1.877.477.STUDIO.