How Did YouTube Force Apple to Break One of Its Rules?

Historically, Apple has sought strict control over what apps and programs can run on its mobile devices, including iPhones and iPads. For example, Apple has outlawed Adobe Flash from these devices, because it zaps resources and battery life. According to CEO Steve Jobs, “Flash is the No. 1 reason Macs crash.” Apple claims that it is banning Flash in hopes of a faster and more open platform.

However, being the intelligent business people that they are, Apple executives made one MASSIVE exception to this rule. They allow all users of their mobile devices to watch videos on YouTube. Considering that 40% of the video on the Internet is hosted on YouTube, this was a wise decision. Apple limits flash on its devices because of the effect on performance. The company prides itself on the attractive look and feel of hand-held gadgets, but more importantly Apple is committed to making sure they are fast and useful to users.

YouTube is so powerful that it forced Apple to allow users to access it. Internet users associate online video with YouTube. How does this affect your Web video? In addition to having videos on your own site, it is important to syndicate them to sites like YouTube.

At the Fairfax Video Studio, we can create professional Web video and syndicate it to YouTube so that viewers can check it out on their mobile devices. If you are ready to reach more potential clients with Web video, call us at 1.877.477.STUDIO or fill out a contact form.

Be sure to order a copy of the FREE book, Nine Nifty Tips for Effective Video Clips, by Jim Folliard.