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YouTube Launches Trends Page to Track Popular Videos
Posted on Dec 23, 2010
Taking a page out of Google’s book, YouTube recently launched YouTube Trends. This new tool allows you to see what videos people are watching globally, nationally and even in your city. You can follow a video as it goes viral and see what topics have people gathering on YouTube.
This could be huge for businesses that use video in their web marketing. Because Google and YouTube have access to such huge amounts of data, their analytics can be very telling not only about what is hot now, but identifying the next hot topic. You can also look for patterns in the most popular videos. While it’s very difficult to go viral, it should still be your goal every time you post a new video. Humor is often the most common approach, but it can be difficult to appeal to a large group of people.
Educational videos are the second most popular genre. If you have insight into a breaking news topic, you should blast out a video telling the world. Make sure you include your name, business information and a strong call to action. Hot topics are always about current events, and your web videos can always play off these topics.
Google and YouTube are both dedicated to providing you with information to help your marketing efforts. After all, the more successful you are, the more successful they are. Take advantage of the free tools and start shooting!
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