YouTube Video Production Can Launch Your Small Business Forward
Smart business owners know that video is no longer a medium solely for large corporations. Small companies now have the ability to market their services to millions of web users across the globe. Web video production has become easier and more affordable than ever. The creation of the World Wide Web changed the way companies market their products and services, and now web video is changing the way those same companies reach their target audience. The numbers speak for themselves. Take a look at the Top 10 U.S. online destinations for video in 2011:
| Rank | Web Brand | Avg # of Unique Video Viewers per month |
|---|---|---|
| 1 | YouTube | 111,152 |
| 2 | VEVO | 34,580 |
| 3 | 29,802 | |
| 4 | Yahoo! | 25,324 |
| 5 | MSN/WindowsLive/Bing | 16,563 |
| 6 | AOL Media Network | 13,327 |
| 7 | Hulu | 13,159 |
| 8 | The CollegeHumor Network | 12,496 |
| 9 | CNN Digital Network | 8,262 |
| 10 | Netflix | 7,418 |
Source: Nielsen Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique viewers. Read as: During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work computers |
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Notice that YouTube ranked the highest with an average of 100 million (unique) viewers watching video content each month on YouTube. Facebook is ranked third with nearly 30 million average viewers of video content monthly on the social media site. Still not convinced? Check out some of these other web video statistics:
- Web visitors are 4-7 times more likely to respond to dynamic video as opposed to static text and graphics.
- Online video revenue is projected to reach $7 billion by 2015.
- More than 25 million people on YouTube have a degree in higher education.
- Online video viewing in the U.S. alone is expected to grow to 90 percent of internet users by 2014.
FVS owner and head cinematographer, Jim Folliard, discusses advantages of web video.
Web video increases conversion rates for your website.
Web video allows potential clients to get to know you.
Foster Web Marketing CEO Tom Foster discusses the importance of video for your website.
To find out more about how you can effectively use web video to reach those who are looking for your product or service online, we are here to help. Call us today at 1-877-477-STUDIO to get started.
Blog for Web Video Marketing
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Library for Web Video Marketing:
- U.S. Advertisers Realize Video is Most Effective Marketing Tool – You Should Too!
A recent study by Break Media and Advertiser Perceptions found that web video advertisements are very successful for marketing efforts. - Take Advantage of the YouTube Redesign By Creating Content with Fairfax Video Studio
As part of the Google redesign efforts, changes have been made to the YouTube Channels & homepage. Fairfax Video Studio can help design your YouTube Channel. - YouTube Releases New Video Manager Layout
YouTube has released an update for their Video Manager feature, allowing users more upload and video formatting options. - Are You The Next Vimeo Pro Member?
Vimeo launches a new contest that rewards subscribers for creating engaging movie trailers. - Use Video Seeding to go viral!
What is video seeding? Video seeding is a marketing practice that is currently used by corporate giants like Nike to make their videos go viral. - Create Videos with the Perfect Balance of Branded Content and Entertainment Value
Successful web video marketing requires the perfect balance of branded content and entertainment value. - Cisco VP Predicts that 90% of all Web Traffic will be Video in 3 Years
Cisco VP of Marketing Video and Emerging Technologies claims 90% of all web traffic will be video in 3 years. - YouTube Enhances User Experience With Launch of "Medals" Recognizing Top Content
YouTube has announced a new viewership recognition program, "Medals", which includes awards for all-time most popular, recently most popular & trending videos. - Annotations as a tool to enhance activity within YouTube channels
YouTube Annotations are an effective tool to cross-promote, build traffic and guide viewers through your channel, as well as increase subscriptions. - Attention YouTube Marketing Professionals and Small Business Owners | The YouTube Creator Playbook Has Arrived
Information business owners can use to market their business on YouTube including a video that has info concerning the top 4 SEO tactics according to YouTube - Excuse to Not Have Video #4: It Takes Too Much Time
Businesses are updating their campaigns with Web video by working with Virginia video production firms. Learn how to save time with Web video. - Setting Up Activity Sharing on YouTube
Get more leads by connecting social networking accounts with your YouTube channel. Download your free copy of the Video Marketing DVD from Fairfax Video Studio. - YouTube Will Offer Videos in WebM Format
YouTube announces it has begun transcoding newly uploaded videos and its entire back catalog into the open media file WebM format. - Viral Video Science, Part Two
Fairfax Video Studio takes an ongoing look at understanding the science behind viral online video. Recent viral video is being examined to determine why and how some video goes viral, and what can be learned from their examples. - Viral Video Science, Part One
Fairfax Video Studio takes a look at understanding the science behind viral online video. Recent popular video is examined to determine why and how any one particular video goes viral, and what there is to be learned from it. - What to Expect From YouTube Marketing Campaigns
Starting a YouTube marketing campaign can connect you with potential clients who are net savvy and who receive their multimedia marketing exposure on the Web. - How Can YouTube Help My Twitter campaign?
Embedding video into your Twitter marketing campaign can greatly enhance the exposure of your material. Read this article explains this topic and more. - Becoming Featured on the YouTube Homepage
Washington, DC area video studio will produce high quality Web video that is perfect for marketing on YouTube. Contact Fairfax Video Studio to get started today. - Restaurants Can Benefit from Web Video Marketing
Web video marketing is effective way to build a successful restaurant. Contact Fairfax Video Studio to highlight the qualities you bring to dining. - The Top 5 Excuses For Not Using Web Video And Why They Are All Bogus
Smart business owners are using affordable web videos to reach thousands of customers. Web video is the third most powerful marketing medium in the world.
Frequent Questions for Web Video Marketing:
- What makes a business's Web video go viral?
- Can DC area gyms and fitness clubs benefit from Web video?
- How can restaurants take advantage of Web video?
- Do businesses need to be tracking the ROI on their Web video campaigns?
- Who can I reach with a Facebook video and how do I go about creating one?
- Is Facebook video worth it for small businesses?
- Should I Create a TV Ad or a Web Video?
- Why Do I Need Video On My Site?
- Should I Buy A Video Camera?
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