Smart business owners know that video is no longer a medium solely for large corporations. Small companies now have the ability to market their services to millions of web users across the globe. Web video production has become easier and more affordable than ever. The creation of the World Wide Web changed the way companies market their products and services, and now web video is changing the way those same companies reach their target audience. The numbers speak for themselves. Take a look at the Top 10 U.S. online destinations for video in 2011:
Top 10 U.S. Online Destinations for Video
Rank
Web Brand
Avg # of Unique Video Viewers per month
1
YouTube
111,152
2
VEVO
34,580
3
Facebook
29,802
4
Yahoo!
25,324
5
MSN/WindowsLive/Bing
16,563
6
AOL Media Network
13,327
7
Hulu
13,159
8
The CollegeHumor Network
12,496
9
CNN Digital Network
8,262
10
Netflix
7,418
Source: Nielsen Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique viewers. Read as: During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work computers
Notice that YouTube ranked the highest with an average of 100 million (unique) viewers watching video content each month on YouTube. Facebook is ranked third with nearly 30 million average viewers of video content monthly on the social media site. Still not convinced? Check out some of these other web video statistics:
Web visitors are 4-7 times more likely to respond to dynamic video as opposed to static text and graphics.
Online video revenue is projected to reach $7 billion by 2015.
More than 25 million people on YouTube have a degree in higher education.
Online video viewing in the U.S. alone is expected to grow to 90 percent of internet users by 2014.
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To find out more about how you can effectively use web video to reach those who are looking for your product or service online, we are here to help. Call us today at 1-877-477-STUDIO to get started.
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